Skittles Putting On A Broadway Play As Super Bowl Commercial

Are you all as confused about Skittles' idea for their new Super Bowl commercial starring Michael C. Hall as we are?

Apparently Skittles is trying some new thing out where instead of airing an actual commercial during the Super Bowl, they'll actually be putting on a legit 30 minute Broadway play as a Super Bowl ad instead. Would you pay for a ticket to see this thing?