Burger King is taking on McDonald's "Happy Meals" by launching a series of what are called "Real Meals," with names based on a number of different moods that customers may be feeling at the time, including Blue, Pissed and DGAF, as in "Don't Give a (expletive)."
The Miami-based fast food giant says no one is happy all the time and the meals are coinciding with Mental Health Awareness Month.
An ad swaps Burger King's slogan "Have it your way" with "Feel your way."
"Real Meals" are available in a number of large cities for a limited time.
Burger King partnered with Mental Health America for the campaign.