Häagen-Dazs has come up with a pretty weird reason to buy their ice cream the next time you're at the grocery store.
Recently, they put out a CELL PHONE app, and if you aim your phone's camera at the lid of a pint of their ice cream . . . it makes it look like a hologram of a violin player pops up from the top of it.
And she plays for the exact amount of time you should wait for the ice cream to soften up. Then if you do it with TWO pints, a guy with a cello joins in.