Listen Live on  

Today's KOOL 105.5

The Best Mix of the '80s, '90s, and 2000s

After 20 Years, Dairy Industry Dumps 'Got Milk?'

After 20 Years, Dairy Industry Dumps 'Got Milk?'
Posted February 25th, 2014 @ 12:59pm by Rob Quinn, Newser Staff

(NEWSER) – After nearly 20 years, the dairy industry has decided its "Got Milk?" slogan is nearing the end of its shelf life. Amid slumping sales and stiff competition from the likes of almond milk, the Milk Processor Education Program has switched to a campaign called "Milk Life" that aims to highlight milk's nutritional benefits, AdAge finds. The $50 million nationwide ad campaign launched yesterday focuses heavily on milk's protein content and uses everyday Americans instead of the celebrities who starred in "Got Milk" ads, reports USA Today.

Read the full story on


Recommended Stories

More from Today's KOOL 105.5